The times we're living in keep reminding me that nothing is guaranteed. "Before this year I probably would've overthought when to release this music at the 'perfect' time but the times we're living in keep reminding me that nothing is guaranteed. Her eighth studio album was recorded entirely during the early stages of the pandemic and went on to earn five Grammy nominations, including Album of the Year. Taylor Swift usually likes to drop hints about upcoming releases to fans but in 2020, she surprised everyone when she announced her new album "folklore" only 17 hours before its debut. I was really nervous because this was a huge risk," she said. I already envisioned, like, the worst things that could happen. Things worked out just fine though, as the album ended up selling 617,000 units in the U.S.
Despite Beyoncé's massive success prior to the release, she admits she was still nervous about sharing her music with no previous promotion. In fact, Bey even filmed accompanying music videos for each of the 14 tracks without anything being leaked. According to Tricky Stewart, the songwriter and producer who discovered Ocean, it’s simply a case of poetic justice after the label totally mishandled Ocean and underestimated his talent and appeal.25 Celebrities Who Decided to Change Their Nameīeyoncé has a habit of surprising fans by dropping albums seemingly out of nowhere, perhaps most notably releasing her self-titled album in 2013 without as much as a peep to the public. In other words, Def Jam doesn’t get even a slice from the big pie. However, if the whole album must be played to constitute a stream, Def Jam will receive only US$13,000, whilst Ocean will nab US$2,352.06. If each individual track counts as a play, that’s US$28,224.72 going to Ocean’s bank account, and US$157,000 for Def Jam. The album is currently Number 1 on the Australian charts and has also topped charts in the UK and the US, and one shouldn’t sleep on Endless, either.īillboard estimates that the visual album has generated 1.79 million streams via Apple Music, though since the 12-track visual album is only available as a single continuous stream it’s not clear if only a stream of the entire album counts as a play. After accounting for publishing revenue (which would be split with other writers), Ocean pockets US$1.77 million from Blonde.Īnd this is after just one week of sales and streams. Presuming Ocean pockets 70 percent of that revenue, he would take home US$1.623 million off 232,000 album sales, and about US$504,000 based on 69.1 million streams. According to Billboard, Blonde has generated approximately US$2.12 million in revenue. In other words, Ocean got out of his label deal and then dropped one of the most eagerly anticipated albums of the decade independently.īefore you ask, yes, that means Ocean gets to collect the money that would otherwise have gone to Def Jam/Universal, and it’s a considerable chunk of change. Ocean unveiled Endless a day before dropping Blonde to fulfil his contract with Def Jam.
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